Starbucks Corp., the world's largest coffee shop chain, reports its third-quarter results after the stock market closes on Wednesday.
WHAT TO WATCH FOR: Starbucks has mounted a three-tiered effort to reinvigorate its brand, which had stumbled under the weight of over-expansion. The chain closed hundreds of stores, cut scores of jobs and brought back founder Howard Schultz as CEO.
Now, Starbucks plans more measured growth and is working to relax its corporatized image by returning to its days as a place where people want to linger for hours sipping coffee. It plans to offer free, unlimited Wi-Fi in all company-run stores; it's letting customers tailor drinks even more, and it's opening stores with more community flavor. It's also focusing on expanding its overseas business and boosting sales of its Starbucks-branded food that sold in grocery stores.
WHY IT MATTERS: The third quarter's earnings report will be the second since Schultz proclaimed the once-stumbling brand is back in business after two years of layoffs and store closings. And investors will be paying close attention to whether this company _ a symbol of America's excess before the recession _ can keep thriving in leaner times.
WHAT'S EXPECTED: Analysts polled by Thomson Reuters expect P&G to earn 29 cents per share with revenue of $2.55 billion.
LAST YEAR'S QUARTER: Last year, Starbucks earned $151.5 million, or 20 cents per share. The company reported revenue of $2.40 billion.
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